How to Recognize if Your NYC SEO Service Is Harming You with Black Hat Methods | TheCustomWebsites

 Your business can suffer as a result of your NYC SEO Service.

Many small businesses that I know have trusted an SEO Company NYC and had their websites virtually ruined by black hat SEO tactics. I've witnessed struggling web firms shell out thousands of dollars in an effort to "skyrocket in the rankings," only to find out they had been duped afterward.

I don't want you to experience that. You shouldn't squander your money or wreck your website, in my opinion. This post was written to assist you in determining whether your NYC SEO Service is beneficial or detrimental.

The article is divided into three sections. I'll start by outlining how to tell if they are hurting you. Second, I'll describe how to determine if they are actually assisting you.

Finally, I'll go through a few ideas that will make working with an SEO Company NYC lucrative for you.

Your SEO Company NYC Is Hurting You: Indicators They're Mishandling It

So you work with an NYC SEO Service. What's next? Should you put your complete trust in them when it comes to SEO, hoping that they would raise your rankings while they perform their SEO magic?

No.

Instead, especially in the first several months of the contract, you should learn exactly what they are doing. Your likelihood of detecting whether they are assisting or hindering your site depends on how quickly you can learn what they are doing.

Here are several red flags that your SEO Company NYC might be problematic.

1. They've Got Nothing to Present

You ought to be able to see evidence from your NYC SEO Service. I'm not referring to accomplishments or a rise in the rankings. Instead, the agency should be able to demonstrate the SEO techniques they actually employ.

Don't worry if you aren't seeing the top results you were looking for after two, three, or even four months into a contract because it can be too early for major SEO outcomes.

However, the money you give your SEO Company NYC should be used for something. You are entitled to request deliverables.

An SEO company could be able to offer the following within the first few weeks or months of a contract:

• A website audit for SEO

• An examination of your site's link profile articles with links to your site that are currently or have previously appeared on other websites optimized content on your site

This is merely a sample. In any case, you must confirm that they are taking action and possess evidence of it.

2. They don't solicit anything from you

An effective NYC SEO Service will require your assistance. They may ask you for the following because you are the site's owner:

• Access as an editor or administrator to your CMS, or as an administrator to Google Analytics or Google Webmaster Tools

• Use of social media accounts

• A list of the target words from earlier inspections, fines, and work

If they make no requests, they can just be adding linkbacks from their extensive network of spammy websites. They don't require access, and there's a possibility that they are acting in ways that could be dangerous.

3. They Make No Improvements or Suggestions

It's a clue that an SEO Company NYC is up to something fishy if they don't ask you to do anything or if they don't tell you to do anything at all.

Oftentimes, shady SEOs may just point a lot of linkbacks to your website. They believe that their modest efforts will produce impressive outcomes. They have no desire to communicate with you, their client. Instead, they merely want to provide you with something to give the impression that you are benefiting.

The top SEO companies see their interaction with you as a joint venture. You'll need to cooperate with them if you want to succeed. That implies that they will offer advice. Later on in this piece, I'll explain what recommendations I'm talking about.

4. They Can't Disclose Their Methods

Ask them if you're interested in what your SEO is doing, which you should be.

What precisely are you guys doing, then?

Any of the following responses are clear signs of a scam:

• "As an NYC SEO Service, our work on your behalf must be kept private."

• "We're not allowed to discuss our processes because of the nature of the business," was the statement.

• We perform a number of tasks, but essentially they all revolve around search engine optimization for your website.

• Oh, there are so many. To explain would take too much time.

• "I won't know for sure, but I'll get back to you,"

If you receive a response like that, I advise dismissing the SEO Company NYC as soon as you can. White hat SEO techniques are those that are acknowledged as legal and have been shown to produce results. They ought to be able to justify their actions if your agency is carrying them out.

You've invested in a scam if they can't. Informing them to go.

5. A Manual Penalty is Imposed.

One of the worst things that can happen to your site is manual punishment.

If you receive a GWT notification or email, you will be informed if you are subject to a manual penalty.

You have a right to be cautious if you obtain a manual penalty one or two months after starting to work with an NYC SEO Service.

You don't want to immediately fire them, of course. It is not necessarily their fault only because you received a manual penalty. But it may be.

In order to determine the precise reason why your website was punished and what to do about it, you must think carefully and ask probing questions.

6. Your Rankings Fall 

Your SEO Company NYC may not be to blame if your rankings fall for a variety of reasons.

I advise keeping a watch on your ranks (but not obsessing over it). If you see a steady decline in your ranks, your SEO may be engaging in practices that are penalizing your website.

You must ascertain what the organization is accomplishing. Get them to halt if something seems, feels, sounds, or smells off.

7. Your traffic decreases

An algorithmic penalty may be indicated by a rapid decline in traffic or rank.

This is not good.

Your SEO could be at fault or not. The prudent response is to be on guard and begin enquiring.

Check to see whether any algorithm updates coincided with the traffic fall first. Next, pinpoint precisely what adjustments were made to your website in the days and weeks preceding the fall. Obtain a precise picture of the offsite actions that your NYC SEO Service took.

8. You Begin to Rank for the Wrong Keywords

Your chosen keywords ought to be known to you already. Additionally, you want to be aware of how your longtail keywords are influencing traffic and/or positioning in the SERPs based on Google Analytics.

Take caution if your organic keywords alter dramatically. If you start getting traffic from incorrect keywords, there is a reason for it. Or, this is also troublesome if you stop ranking for previously highly ranked phrases.

Earning targeted traffic is your aim when you increase your traffic. If for some reason, the traffic originates from random or dubious searches, this may indicate sloppy and reckless work on the part of an SEO.

9. You see an increase in shady linkbacks to your website

Your link profile is one of the metrics you need to keep an eye on. Your link profile serves as a kind of "Here's how to rank me" sign that you wave to Google.

Your site is in peril if your link profile is messed up.

How may a link profile become corrupted? When your website acquires an excessive number of dubious linkbacks from spammy or suspect sites, things go awry.

Unrelated illustration:

The backlink originates from a website that is completely unrelated to the destination site's niche and language.

This increase in backlinks could indicate that your SEO is deliberately targeting your website with a large number of unrelated backlinks. These linkbacks reduce the authority of your site rather than increasing it.

Spraying a site with as many spam and random linkbacks as you can be used to be a successful tactic. It can occasionally still result in a brief increase in traffic and/or ranking.

However, over time, traffic and rank begin to decline, and this could lead to algorithmic or manual punishment.

Ask your SEO Company NYC if they are aware of the origins of the list of dubious sites that you have presented to them. (You might or might not get an honest response.) Whatever the situation, you need to clean up, and your agency could be to blame.

10. Linkbacks Have Overly Optimized Anchor Text

In today's SEO, overly optimized anchor text is a big no-no. 3.1% of all websites that displayed symptoms of anchor optimization were penalized by Google's Penguin update back in 2012, and subsequent updates have continued the pattern.

The anchor text for optimized anchors contains only your precise keywords.

Let's use the website address "www.cheapelectricguitarsonline.com" as an example. To rank for "cheap electric guitars online," you are attempting to. The keyword for your backlink is "cheap electric guitars online."

That is a prime illustration of anchor optimization. which ought to benefit SEO.

If you observe that you are obtaining a sizable number of these optimized links, your dishonest SEO business may be to blame.

Why? because it isn't organic. Only if you provide them anything in return will a huge number of websites link to you using your identical keywords.

Here is a red flag:

• Hypothesis: Your link profile has little to no optimized anchors.

• You hire an SEO company and provide a list of target keywords for your SEO.

• A few weeks later, your link profile is filled with numerous optimized anchors that precisely match the keyword list you provided to your NYC SEO Service.

Your SEO company is to blame for the fact that you are taxiing for a penalty while on the runway.