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  SEM, or search engine marketing, is one of the best strategies to expand your clientele and draw in new consumers. While it's important to use organic tactics to draw traffic over the long haul, there are occasions when you simply can't compete on the SERPs without investing money, which is where Search Engine Marketing Service comes into play. Free Instructions on Using Google Ads for Business Guide, Template, and Planner For instance, take a look at what occurs when I type "summer shoes" into Google. Zappos' "Summer shoes" page ranks top organically, demonstrating the effectiveness of its SEO strategy. However, their paid "Summer Shoes" advertisement, shown above, comes up as the top overall search result. It's crucial that the product or service your business offers appears at the top of a SERP when a customer is searching for it, as 35% of product searches begin on Google and the typical Google search lasts barely a minute. When othe