Customize Website Design

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  Prospects looking to launch their own businesses and assess their start-up marketing strategy have lately questioned me a few times: "Is it really essential to employ a SEM Agency to handle our Google Adwords campaign, considering that the self-serve platform is apparently so easy to use?" Such a question clearly indicates an existential threat to SEO/SEM companies like ours, but I'm delighted it was asked so frequently since it made us rethink our value offer to our clients. I gave the questioners an honest response. Yes, anyone can start their SEM campaign in a few hours using Google Adwords or, for that matter, the Bing search marketing platform because both are really simple to set up and operate. An organization is not a necessary condition. There are a few things to think about before deciding that handling the campaign internally is the best course of action. How crucial is SEM to the success of your total internet marketing plan? How much money is spent on adve...